avatar for Alison Reder

Alison Reder

Wayside Waifs
VP of Operations
Boulder, Colorado

Alison Reder curates the healthy lifestyle and dog blog, Sarcastic Dog. The blog focuses on healthy living with your dog and rescue and advocacy work on behalf of pit bull type dogs. In the Spring of 2016, Alison reached out to several favorite brands and launched her first major sponsored campaign, The Healthy Dog, Healthy You Challenge with sponsorships from Ruffwear, Title Nine, Caru Pet foods, Polar, ZigZev Head Bands, Earth Rated, The Green Pet Shop and Honest Kitchen.

From this collaboration, Alison gained valuable insight into the blogger/brand relationship. Ms. Reder has a Masters in Non-Profit Management and has spent the last six and a half years creating WordPress websites and developing and implementing digital marketing plans for small businesses and non-profit organizations through her agency, Mod New Media.

In working with clients, she also served as a brand representative when searching for bloggers to work with her clients providing a unique look into how brands search for and select potential blog partners.

Sarcastic Dog strives to promote pet adoption and responsible pet ownership, increase awareness about animal welfare issues, and to encourage dog owners to lead active, healthy lives for themselves and their dogs.

By sharing stories and introducing dog owners to outdoor activities, natural foods, toys, dog and human gear, natural treats and other pet-friendly products, Alison hopes to enhance the dog-human connection.