Alison Reder curates the healthy lifestyle and dog blog, Sarcastic Dog. The blog focuses on healthy living with your dog and rescue and advocacy work on behalf of pit bull type dogs. In the Spring of 2016, Alison reached out to several favorite brands and launched her first major sponsored campaign, The Healthy Dog, Healthy You Challenge with sponsorships from Ruffwear, Title Nine, Caru Pet foods, Polar, ZigZev Head Bands, Earth Rated, The Green Pet Shop and Honest Kitchen.

From this collaboration, Alison gained valuable insight into the blogger/brand relationship. Ms. Reder has a Masters in Non-Profit Management and has spent the last six and a half years creating WordPress websites and developing and implementing digital marketing plans for small businesses and non-profit organizations through her agency, Mod New Media.

In working with clients, she also served as a brand representative when searching for bloggers to work with her clients providing a unique look into how brands search for and select potential blog partners.