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Friday, April 20 • 1:30pm - 2:30pm
Keynote: The Influence of Pets: A Day in the Life of a Pet Brand Marketer

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Over half of the households in the United States own a pet which makes this a multibillion dollar industry. As more and more pets become members of the family, pet parents are influencing and shaping the future of the pet industry. Please join Lesley Bender, Director of Brand Marketing for Chewy to learn how pets are influencing the landscape of brand marketing. She will share trends in the pet industry and how you, the influencer, can work with brands outside of traditional reviews and sponsored content.

Lesley oversees the strategic development of brand marketing at Chewy, ensures that partner brands are well represented, and develops marketing plans to create engagement and connections with the modern pet parent.


Friday April 20, 2018 1:30pm - 2:30pm CDT
Exhibit Hall B