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Thursday, April 19 • 1:15pm - 2:15pm
Keynote - How to Create Engaging Pet-Product Content and Connect With Your Audience

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How do you stand out in a digital world overflowing with product recommendations and make genuine connections with your audience? What is it about BuzzFeed shopping posts that drives you to click, share, and think, "I need to buy that!"? BuzzFeed Senior Commerce editor Emmy Favilla shares tips and tricks for creating relatable, honest, and fun product posts and reviews that compel readers to buy — as well as discusses when to be discerning about promoting items — and covers best practices and ethics when it comes to creating editorial content that incorporates affiliate marketing.

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Emmy Favilla

Senior Commerce Editor, BuzzFeed
Emmy Favilla is a senior commerce editor at BuzzFeed, where she writes and edits shopping content that covers a breadth of categories, from pet products to home goods to beauty and skincare. She is the former global copy chief of BuzzFeed and has been with the company since 2012... Read More →

Thursday April 19, 2018 1:15pm - 2:15pm CDT
Exhibit Hall B