Thursday, April 19 • 11:00am - 12:15pm
Facebook Ads Essentials: What Every Page Owner Should Know and Incorporate Now (Without a Big Ad Budget)

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Attendees will leave w the following: Diff btw boosting & running a page ad & in what cases one is better than another. What types of ad creative work best (touch briefly on free software/apps to create awesome images & video/storyboards). How to boost a post (incl budgeting). How to create a page ad (incl budgeting). Differences btw Objectives (engagement, awareness, video views). Diff types of Audiences & how to create them. How to think about/select targeting (demographics, interests).

avatar for Elizabeth Keene

Elizabeth Keene

Founder/Digital Influencer, Chronicles of Cardigan
Elizabeth Keene, based in Richmond, VA, manages three kids, two Cardigan Welsh Corgis, one toothless chihuahua, a flock of rescue cats, and often, a foster kitten. Between chores, she works as a freelance digital marketing consultant, and writes humorous things involving animals (mostly... Read More →

Thursday April 19, 2018 11:00am - 12:15pm CDT
Empire A