BlogPaws 2018 - Kansas City, MO: Full Schedule

8:30am CDT

Registration Open

Wednesday April 18, 2018 8:30am - 6:00pm CDT
Exhibit Hall Foyer

Registration

11:30am CDT

Pet Parks Open!

Wednesday April 18, 2018 11:30am - 8:30pm CDT
Gillham Hall

Pet Parks

12:00pm CDT

One Paw in Front of the Other: From Pet Industry Influencer to Pet Care Professional... and Beyond!

There are endless opportunities in the ever-changing $70B pet industry. Are you thinking about tomorrow? Your current role as pet industry influencer can lead to any number of new entrepreneurial opportunities such as in-home pet care, animal training, behavioral counseling, animal facility management, or animal welfare, just to name a few.

Join FetchFind CEO and pet industry entrepreneur Jamie Migdal, CPDT-KA, as she offers innovative suggestions, approaches, and tactics to challenge you to look at your future path and what you can be doing today to prepare for tomorrow. Part of the program will be spent as a workshop format in which Jamie will guide participants through a pet career interest exercise.

Speakers

Jamie Migdal

FetchFind

Jamie Migdal, CPDT-KA and CEO of FetchFind, has been working with dogs and their people, and innovating within the pet industry, for 25 years. Having successfully built three national pet service companies and worked hands-on with more than 20,000 dogs and 100,000 clients, Jamie is... Read More →

Wednesday April 18, 2018 12:00pm - 1:30pm CDT
Chouteau

Breakout Session

1:00pm CDT

Exhibit Hall & Cat Lounge Open

Wednesday April 18, 2018 1:00pm - 5:00pm CDT
Exhibit Hall A

Exhibit Hall, Networking

4:00pm CDT

Happy Hour in Exhibit Hall Sponsored by Frontline

Wednesday April 18, 2018 4:00pm - 5:00pm CDT
Exhibit Hall A

Exhibit Hall, Snack

5:00pm CDT

Opening Remarks

Wednesday April 18, 2018 5:00pm - 6:00pm CDT
Exhibit Hall B

6:00pm CDT

Welcome Reception Sponsored by Frontline

Wednesday April 18, 2018 6:00pm - 8:00pm CDT
Exhibit Hall B

Meal, Networking

8:00am CDT

Breakfast - Sponsored by Hill's

Thursday April 19, 2018 8:00am - 9:00am CDT
Exhibit Hall B

Meal

8:00am CDT

Registration/Info Desk Open

Thursday April 19, 2018 8:00am - 4:00pm CDT
Exhibit Hall Foyer

Registration

8:00am CDT

Pet Parks Open

Thursday April 19, 2018 8:00am - 6:30pm CDT
Gillham Hall

Pet Parks

8:30am CDT

Exhibit Hall & Cat Lounge Open

Thursday April 19, 2018 8:30am - 11:00am CDT
Exhibit Hall A

Exhibit Hall, Networking

9:00am CDT

Meet & Greet with Jacques Bouchard

Dragon360: Blogging with Goals

Speakers

Jacques Bouchard

Dragon360

Thursday April 19, 2018 9:00am - 9:30am CDT
Exhibit Hall A - Living Room area

Meet & Greet

9:30am CDT

Meet & Greet with Alex Ioanna

Dragon360: Blogging with Goals

Speakers

Alex Ioanna

Digital Advertising Strategist, Dragon360

Alex is 26 years old and lives in the Hudson Valley area of New York state. He loves hiking in the area when the weather permits and enjoys watching and analyzing film. Alex has an associates degree in communications and media arts, and a bachelors degree in Business Management. He... Read More →

Thursday April 19, 2018 9:30am - 10:00am CDT
Exhibit Hall A - Living Room area

Meet & Greet

10:00am CDT

Meet & Greet with Jamie Lieberman

Hashtag Legal: Trademarks, Copyrights and other legal questions for influencers

Speakers

Jamie Lieberman

Partner, Hashtag Legal LLC

As the owner and found of Hashtag Legal, Jamie brings extensive experience drafting and reviewing contracts, advising clients on intellectual property issues, drafting website and mobile application terms and conditions, and negotiating on behalf of clients, coupled with a deep understanding... Read More →

Thursday April 19, 2018 10:00am - 10:30am CDT
Exhibit Hall A - Living Room area

Meet & Greet

11:00am CDT

Blogging with Goals with Dragon360

Attendees will be able to develop an outcome-oriented blog with clearly defined goals based off the journey visitors take through content. We will explain how to identify goals for pet bloggers and brands, proper distribution of blog content within social communities, and how to measure success.

Speakers

Jacques Bouchard

Dragon360

Tyler Brown

Content Strategist, Dragon360

Tyler Brown balances the art of online community management, blogging, and horseback riding all in a normal day. Her teaching of SEO best practices began at Dragon360 - a digital marketing agency in New York. After an eye opening and rewarding internship, Tyler was given the opportunity... Read More →

Alex Ioanna

Digital Advertising Strategist, Dragon360

Thursday April 19, 2018 11:00am - 12:15pm CDT
Empire B/C

Breakout Session

11:00am CDT

Facebook Ads Essentials: What Every Page Owner Should Know and Incorporate Now (Without a Big Ad Budget)

Attendees will leave w the following: Diff btw boosting & running a page ad & in what cases one is better than another. What types of ad creative work best (touch briefly on free software/apps to create awesome images & video/storyboards). How to boost a post (incl budgeting). How to create a page ad (incl budgeting). Differences btw Objectives (engagement, awareness, video views). Diff types of Audiences & how to create them. How to think about/select targeting (demographics, interests).

Speakers

Elizabeth Keene

Founder/Digital Influencer, Chronicles of Cardigan

Elizabeth Keene, based in Richmond, VA, manages three kids, two Cardigan Welsh Corgis, one toothless chihuahua, a flock of rescue cats, and often, a foster kitten. Between chores, she works as a freelance digital marketing consultant, and writes humorous things involving animals (mostly... Read More →

Thursday April 19, 2018 11:00am - 12:15pm CDT
Empire A

Breakout Session

11:00am CDT

The Future is Audio! How To Start a Podcast to Complement Your Blog

Attendees will walk away with knowledge of:

Why audio is so hot!
How a podcast works in addition to or instead of a blog
What it takes to launch a podcast (from the business side to the technical)
Marketing strategies - how to get people to listen!

Speakers

Fadra Nally

Blogger, All Things Fadra

Fadra Nally started her blog, All Things Fadra, in 2009 as a way to showcase her writing and land a "real job." She soon discovered that life behind a keyboard beats a corner window office any day of the week. Since that time, she's built partner relationships with brands like Nintendo... Read More →

Thursday April 19, 2018 11:00am - 12:15pm CDT
Chouteau

Breakout Session

12:15pm CDT

Lunch Table Topic: Blog Planning 101

Aimed at helping planner neophytes and those who have tried using a planner, but never made it stick, attendees will be introduced to a variety of planner styles and help build the foundation on which to develop their blog planner as a time management, branding, and organizational tool, instead of a to-do list. Attendees will also be given access to a downloadable workbook to complete after the conference helping the further develop their planner and how to best use it to improve their blog.

Speakers

Jodi Chick

Kol's Notes

Thursday April 19, 2018 12:15pm - 1:15pm CDT
Exhibit Hall B

Lunch Table Topic, Meal

12:15pm CDT

Lunch - Sponsored by Seresto

Thursday April 19, 2018 12:15pm - 1:15pm CDT
Exhibit Hall B

Meal, Networking

12:30pm CDT

Cat Lounge Open

Thursday April 19, 2018 12:30pm - 3:30pm CDT
Exhibit Hall A

Exhibit Hall

1:15pm CDT

Keynote - How to Create Engaging Pet-Product Content and Connect With Your Audience

How do you stand out in a digital world overflowing with product recommendations and make genuine connections with your audience? What is it about BuzzFeed shopping posts that drives you to click, share, and think, "I need to buy that!"? BuzzFeed Senior Commerce editor Emmy Favilla shares tips and tricks for creating relatable, honest, and fun product posts and reviews that compel readers to buy — as well as discusses when to be discerning about promoting items — and covers best practices and ethics when it comes to creating editorial content that incorporates affiliate marketing.

Speakers

Emmy Favilla

Senior Commerce Editor, BuzzFeed

Emmy Favilla is a senior commerce editor at BuzzFeed, where she writes and edits shopping content that covers a breadth of categories, from pet products to home goods to beauty and skincare. She is the former global copy chief of BuzzFeed and has been with the company since 2012... Read More →

Thursday April 19, 2018 1:15pm - 2:15pm CDT
Exhibit Hall B

Keynote

2:30pm CDT

How to Make Money with Affiliate Marketing

1. How to make money with Amazon Opportunities. 2. DO's and DONT'S to Amazon Affiliate Marketing 3. How to get kicked out of the Amazon Affiliate Marketing program. 4. Affiliate Marketing Tips Beyond Amazon 5. How to Become an Amazon Influencer with Actionable tips 6. Checklist of idea starters to monetize with Amazon.

Speakers

Carol Bryant

A BlogPaws conference perfect attendee, Carol joined the team in 2012. Carol oversees social media, marketing management, and engages with media for the brand and the conference.A dog lover of the highest order, is how Gayle King introduced Carol when she and her Cocker Spaniel, Dexter... Read More →

Thursday April 19, 2018 2:30pm - 3:30pm CDT
Empire B/C

Breakout Session

2:30pm CDT

Making A Brand Swipe Right: Get The Relationship You Need With the Brands You Deserve

Want to work with bigger brands with longer and more lucrative contracts? Get a step-by-step guide from an experienced brand representative and Mediavine Marketing Associate, Jenny Guy. We’ll cover everything from site auditing from a brand’s perspective to drafting the perfect pitch and everything in between. Plus, tips for once you’ve landed the deal. Takeaways: -What brands are looking at when they visit a site -Researching a brand -Crafting a pitch -Brand expectations and exceeding them.

Speakers

Jenny Guy

Marketing Manager, Mediavine

As the Marketing Manager of Mediavine, Jenny Guy loves using her past experience as the head of influencer and affiliate marketing for a brand as well as her MFA in Acting and college teaching experience to represent the Mediavine brand she adores. From hosting Facebook Lives and... Read More →

Thursday April 19, 2018 2:30pm - 3:30pm CDT
Chouteau

Breakout Session

2:30pm CDT

Tips & Tricks to Explode your Pinterest & Instagram Growth with Tailwind

With 150 million users on Pinterest and 800 million on Instagram, it's easy to see that the Internet has gone visual. But how are brands finding success with these networks? Join Melissa Megginson from Tailwind as she walks you through how to find success and explode your growth on Pinterest and Instagram!

Speakers

Melissa Megginson

Marketing Manager, Tailwind

Tips & Tricks to Explode your Pinterest & Instagram Growth with Tailwind pdf

Thursday April 19, 2018 2:30pm - 3:30pm CDT
Empire A

Breakout Session

3:30pm CDT

Exhibit Hall & Cat Lounge Open

Thursday April 19, 2018 3:30pm - 6:30pm CDT
Exhibit Hall A

Exhibit Hall, Networking

3:45pm CDT

How to Use Instagram Stories to Boost Engagement + Connect With Your Pack

Join this Instagram power panel to learn how to use Instagram stories to boost engagement and connect with your audience. Learn how to maximize the tools available to you including photos, videos, boomerangs, and more. We’ll dive into how to use locations, hashtags, tags, and polls can help boost engagement. Tori, Meesha, Hannah and Marika have a combined following of over 200K!

Speakers

Meesha Kauffman

Bruce Wayne is a 3 year-old Chihuahua. We are from Baltimore, MD and on a mission to help dog parents make better food decisions for their dogs.! :-) Bruce Wayne enjoys napping, napping and more napping, lol.

Marika Meeks

Influencer / Spay & Neuter Advocate, IncrediBullStella - The Purposeful Pit Bull

Marika Meeks is the voice behind @IncrediBullStella - a rescued pit bull that quickly came to fame on Instagram, picking up 30k followers after starting her account just a year ago.Marika and Stella's story went viral after being featured by The Dodo - which has been re-released several... Read More →

Tori Mistick

Blogger, Wear Wag Repeat

Hannah Zulueta

Blogger & Influencer, MaggieLovesOrbit

Hannah Zulueta is the Founder of Coterie Agency and DogMom to MaggieLovesOrbit. She helps small businesses strengthen their online communities on Instagram and Facebook. Prior to her blog and business she was a Director of Sales in Marketing for Blue Mountain Resorts with over... Read More →

How to Use Instagram Stories to Boost Engagement + Connect With Your Pack pdf

Thursday April 19, 2018 3:45pm - 4:45pm CDT
Empire B/C

Breakout Session

3:45pm CDT

Protect Your Digital Property! A Content Creator's Guide to Trademarks and Copyright

I will answer the following questions: 1. What are trademarks and copyright? 2. Why do I need to know about trademarks and copyright? 3. When should I consider registering a trademark? 4. How do I protect my intellectual property? 5. What do I do if someone uses my intellectual property without permission? These are some of the most frequent questions I am asked when I attend conferences or speak to clients. Attendees will leave better equipped to protect their businesses.

Speakers

Jamie Lieberman

Partner, Hashtag Legal LLC

Protect Your Digital Property! A Content Creator's Guide to Trademarks and Copyright pdf

Thursday April 19, 2018 3:45pm - 4:45pm CDT
Empire A

Breakout Session

3:45pm CDT

The Sound of Silence - Don't Walk Alone on the Influencer Path

1. How to create engaging content. 2. How to ensure you are speaking to your community through your content and not screaming at followers. 3. How to disturb the sound of silence and rid your fear of no one engaging with your content. Influencers will leave with a whole new sense of appreciation for their community, chore threads, and engagement pods.

Speakers

Felissa Elfenbein

BlogPaws Director of Influencer Marketing, BlogPaws

Felissa is the Director of Influencer Marketing for BlogPaws. During the day she can be found creating proposals for new campaigns, talking on the phone with sponsors, working on VIP events for the conference, and Skyping with the Pet360 Media Team.She has an MBA in Operations Management... Read More →

Thursday April 19, 2018 3:45pm - 4:45pm CDT
Chouteau

Breakout Session

5:30pm CDT

Pizza Party in Exhibit Hall Sponsored by Merrick!

The Party will continue in the General Session/Meal room once the exhibit hall closes at 6:30!

Thursday April 19, 2018 5:30pm - 8:00pm CDT
Exhibit Hall A

Exhibit Hall, Snack

8:00am CDT

Breakfast - Sponsored by Mediavine

Mediavine is known for helping online publishers monetize their existing content through digital advertising that doesn't slow down sites or destroy audience experience. But ads are just the beginning. Our mission is to create sustainable businesses for digital content creators. We are committed to providing education to publishers on a wide variety of topics from social media to SEO and helping them diversify their income streams with our influencer marketing department and other resources.

Friday April 20, 2018 8:00am - 9:00am CDT
Exhibit Hall B

Meal, Networking

8:00am CDT

Registration/Info Desk Open

Friday April 20, 2018 8:00am - 12:00pm CDT
Exhibit Hall Foyer

8:00am CDT

Pet Parks Open

Friday April 20, 2018 8:00am - 9:15pm CDT
Gillham Hall

Pet Parks

9:00am CDT

Meet & Greet with Melissa Megginson

Tailwind: Pinterest, Instagram & Tailwind

Speakers

Melissa Megginson

Marketing Manager, Tailwind

Friday April 20, 2018 9:00am - 9:30am CDT
Exhibit Hall A - Living Room area

Meet & Greet

9:00am CDT

Exhibit Hall & Cat Lounge Open

Friday April 20, 2018 9:00am - 11:00am CDT
Exhibit Hall A

Exhibit Hall, Networking

10:00am CDT

Meet & Greet with Jenny Guy

Mediavine: Making A Brand Swipe Right

Speakers

Jenny Guy

Marketing Manager, Mediavine

Friday April 20, 2018 10:00am - 10:30am CDT
Exhibit Hall A - Living Room area

Meet & Greet

10:30am CDT

Meet & Greet with TBD Keynote

Friday April 20, 2018 10:30am - 11:00am CDT
Exhibit Hall A - Living Room area

Meet & Greet

11:00am CDT

Repurpose for Profit: How to Create a Content Calendar That Can Actually Make You Money

We're going to share our method of Rinse & Repeat - how to repurpose content to grow your audience and make more money. Stop spending all your energy creating a content calendar for social media or blogging that isn't serving a greater purpose. We're sharing how we take that same content and create products, services, opt-ins, offers, books, webinars, and more.

Speakers

Abagail Pumphrey

thinkcreative

Emylee Williams

thinkcreative

Friday April 20, 2018 11:00am - 12:30pm CDT
Empire B/C

Breakout Session

11:00am CDT

SEO In 2018: What's Hot. What's Not.

Content, CTR, Page Speed, Backlinks - what the heck does Google want? This session will give an outline of what you should do in order of importance to get Google excited about your website. This interactive session will be a fun way to rethink your writing and help you see other ways to repurpose content for more exposure. We will also uncover what Google is REALLY looking at when it chooses how to rank a website! Walk away from this session with excitement and a clear action item list.

Speakers

Jill Caren

Owner, 2 Dogs Media

Jill Caren is the founder of 2 Dogs Design, a New Jersey based web development and digital marketing agency that has been serving clients since 2007. Jill works alongside clients in all verticals to ensure they are getting the most visibility and reaching their target market in today’s... Read More →

Friday April 20, 2018 11:00am - 12:30pm CDT
Chouteau

Breakout Session

11:00am CDT

The Art of Smartphone Photography

Calling all bloggers who are looking to enhance their photography skills…using a mobile device. Get ready as photography pro Kornell Samuels shares all of his behind-the-lens tips and tricks. Learn the basics of your mobile device, as well as how to light and style your shoot. At the end, you’ll see a notable difference in your photography! Impressive photography has the power to take your blog or website to the next level. In this class, Kornell Samuels will show you how to take photos that will make your content stand out. At the end of this class, you will know the essentials of mobile photography, lighting, and composition. Plus, your readers will notice your new photography skills!

Speakers

Kornell Samuels

Friday April 20, 2018 11:00am - 12:30pm CDT
Empire A

Breakout Session

12:30pm CDT

Lunch Table Topic: From Blogging to Books: Increasing your reach and your wallet

Speakers

Heather Wallace

Bridle & Bone

Friday April 20, 2018 12:30pm - 1:30pm CDT
Exhibit Hall B

Lunch Table Topic, Meal

12:30pm CDT

Lunch - Sponsored by Halo

Friday April 20, 2018 12:30pm - 1:30pm CDT
Exhibit Hall B

Meal, Networking

1:30pm CDT

Keynote: The Influence of Pets: A Day in the Life of a Pet Brand Marketer

Over half of the households in the United States own a pet which makes this a multibillion dollar industry. As more and more pets become members of the family, pet parents are influencing and shaping the future of the pet industry. Please join Lesley Bender, Director of Brand Marketing for Chewy to learn how pets are influencing the landscape of brand marketing. She will share trends in the pet industry and how you, the influencer, can work with brands outside of traditional reviews and sponsored content.

Lesley oversees the strategic development of brand marketing at Chewy, ensures that partner brands are well represented, and develops marketing plans to create engagement and connections with the modern pet parent.

Speakers